Belco Eximport

Belco Eximport is a shipping and logistics company serving customers in Guyana.

When Belco came on board, they had Facebook and Instagram pages but little clarity on who their online audience was or what type of content would actually work for them. They also preferred staying “offline”, avoiding faces or personal presence in their content.

In the first year, we defined their audience and tested content strategies to see what resonated. We encouraged them to step out from behind the brand, and discovered their followers loved seeing the people behind the service. We also launched a TikTok account, creating space for personality, storytelling, and fun content that built instant traction.

TikTok became their biggest win, driving the highest customer sign-ups compared to other platforms. Facebook and Instagram remain their spaces for information, updates, and strong community interaction through stories, while TikTok grew into their biggest channel for visibility and engagement.